Interview for the CMAC Project

 

The Challenge

Build community interest, credibility, and visibility for the launch of our client’s innovative, nonprofit project: The CMAC Project (aka Classical Music Across Cultures).

 

The Delivery

DitraCreative pitched the idea for an interview to Carol Andrews, freelance journalist and weekend news anchor for WFMY News 2. Intrigued by the project, Carol was excited to conduct an interview with our client about the details and events surrounding the CMAC Project.

DitraCreative also pitched the idea for an interview to the folks at 97.1 QMG who invited our client (twice) to talk about the project live on their Community Focus program. Later the pre-recorded interviews were aired on their sister station 1510 WEAL which gave the project even more exposure to a different audience.

Along with the interviews, our press releases were picked up by local newspapers which further increased interest and visibility in the community. The results included a nearly sold out community concert in the 2000+ capacity Aycock Auditorium at UNCG, as well as other successful aspects of the project as a whole.

 
Watch the interview with Marta Richardson & Carol Andrews.
Listen the first Community Focus interview on 97.1 QMG.
Listen the follow-up Community Focus interview on 97.1 QMG.
View Press Release (I)
View Press Release (II)
View Press Release (III)