Interview for Triad Baby Shower on FOX 8

The Challenge

Build community interest, credibility, and visibility for the launch of our client’s innovative, nonprofit event: Triad Baby Shower.

The Delivery

DitraCreative pitched the story idea to FOX 8 WGHP who invited our client, Alicia Nicholson, to talk about the event live on the morning news. Alicia received immediate results following the live interview with phone calls, emails and facebook messages coming in before leaving the FOX 8 studios.

Along with the live interview, our press releases were picked up by local newspapers which further increased interest and visibility in the community. The result was a credible, “at capacity” event that has since lead to corporate sponsors jumping on board for future Triad Baby Shower events.

 
Watch the FOX 8 WGHP Interview
View Press Release (I)
View Press Release (II)